Welcoming the next generation of REALTORS®

Like any industry, real estate is in a constant state of flux and renewal as seasoned REALTORS® retire or move on to other endeavours, and new practitioners enter the profession. Like any effective industry association, CREA is committed to helping new entrants to the profession accelerate their climb up the ladder and adjust to the learning curve to become successful in their new business as soon as possible. Starting in a small way this year with our participation in events organized by provincial Associations that targeted new entrants, CREA will increasingly be developing programming and collaborating with Boards and Associations on ways to best help new REALTORS®.

New people seeking to build a real estate business have much different requirements than established practitioners, but that is not to say that all such business builders are the same. Many are young people embracing real estate as their first career. They are digital natives who grew up with the Internet and are fluent in social media and other technology business tools, and we want to help them harness those tools effectively. Others who are becoming REALTORS® by way of a mid-career change will have other priorities and skill sets, and we also want to cater to their needs. We are gaining a better understanding of these diverse needs through our outreach efforts and through research that helps us better segment our market of REALTORS®. Stay posted as we tell you more about this through CREA Café and other communications efforts.