The Canadian Real Estate Association

2020 Annual Report

Costa Poulopoulos

2020 was trying, but I believe we’ve pushed the needle in the right direction when it comes to our profession. REALTORS®, we pride ourselves on how we relate to and communicate with people. We want to be there for our clients as they navigate the complicated home buying process. We are an important step in helping Canadians achieve their dreams and that’s never been clearer than it was in 2020."

Costa Poulopoulos,
CREA Chair

Michael Bourque

2020 forced us all to shift how we work. Once the pandemic hit, we channeled our resources to helping our REALTOR® members through the uncertainty and changes. Where our advocacy efforts are typically dedicated to pushing for policies to help homeowners, in 2020, those efforts were prioritized to members and we saw tremendous success. Ultimately, in a year that was anything but expected and filled with struggle, we made great progress and, in fact, grew."

Michael Bourque,

Image of woman working wearing facemask

The COVID-19 Pandemic

It’ll be no surprise, the dominant story of 2020 was the COVID-19 pandemic. From the initial lockdown orders put in place on March 13, 2020, continuing to the end of the year, the Canadian Real Estate Association (CREA) and the entire REALTOR® community joined the rest of the country in adapting to a new and shifting environment and reality.

Our response included:

29 million
visitor engagement with video and virtual tours
1.1 million+
COVID-19-related emails sent to members
unique pageviews to CREA’s COVID-19 hub

Advocacy Efforts

Image of COVID-19 Virus

Policy Wins for REALTORS®

Despite the turmoil caused by the global pandemic, there were silver linings throughout 2020. We had ongoing and meaningful conversations about the unique challenges facing REALTORS® and brokerages. Government responded to our call for significant action and listened when we outlined relief program shortcomings as well as our proposed solutions to make them accessible to the Canadian businesses who need them most. Many of our recommendations were adopted, resulting in enhancements to existing relief programs and the launch of new initiatives.

Image of Parliament Hill

PAC Days 2020: Bringing Canadians #CloserToHome

In October, we hosted our first-ever virtual PAC Days to help mark the important progress made throughout the year and as a chance for REALTORS® to remind MPs of the significance of housing to their constituents.
PAC Reps were able to give updates on the state of housing in their communities and convey the need to advocate for policies helping Canadians find their ideal home.

Image of United Way charity event

Celebrating REALTOR® Impact

In April, we had the pleasure of announcing Ron Antalek as the recipient of our Canadian REALTORS Care® Award 2020 Proudly Presented by
November featured our second-annual REALTORS Care® Week, which focused on the issue of homelessness and what REALTORS® can do to help ensure all Canadians have a safe, affordable place to call home. More than 1,000 REALTORS® came together for our free Virtual Conference on Homelessness, hundreds more signed our call to action letter to the Honourable Ahmed Hussen, Minister for Families, Children and Social Development and more than 30 real estate boards and associations across the country supported homelessness-related organizations on behalf of their members in safe and physically distant ways.

PAC Days participants
Meetings with MPs
*55% over target
Raised during REALTORS Care Week 2020
*Over and above other in-kind donations
Image of man using smartphone with facemask

Canada’s Housing Markets

In March, the Bank of Canada responded to the increased risks of major supply chain disruptions resulting from growing COVID-19 rates by cutting interest rates twice from 1.25% to 0.75% and finally 0.25%.

Heading into 2020, we had already forecasted that inventory shortages would be a major story for the year. In March, with much of the spring national sales activity sidelined by the then-confirmed pandemic, we joined the rest of the country in waiting to see what the impact to housing markets would be.

We saw the beginning evidence of rebounding numbers in April and May sales activity. To the surprise of many, by June, home sales, new listings and the average Canadian home price had all bounced back to their pre-COVID-19 levels.

Towards the end of the year, we saw the best month of November ever by a margin of more than 11,000 sales—which is a lot. Effectively, the same story as July, August, September and October. We were on track to make 2020 a record year for Canadian home sales and – with 551,392 recorded sales by the end of December, it was.

national average price
*for December 2020
2.1 months*
of inventory at the end of December
*lowest reading on record for the measure
new markets added to the MLS® HPI AND TECH TOOLS

The story was similar on the tech side, with much of our focus dedicated to helping Canadians and REALTORS® navigate the pandemic.

After the initial lockdown we pivoted quickly and, in April, announced the release of’s new livestreaming feature to empower members to continue to run their business and show their listings in accordance with public health guidelines and rules. member listing app screenshot

Other updates throughout the year included:

374,465,362* sessions
*up 29% from 2019
4 million* leads to REALTORS®
*up 38% from 2019
38%* market share
*up 15% from 2019

Celebrating Progress and Success

It took an incredible and collaborative effort across CREA staff, members, and the entire REALTOR® community to adapt to the challenges and changing needs resulting from the COVID-19 pandemic. These efforts had to be balanced with the work required to see through projects that had been in progress for weeks and months before.

Image of woman using smartphone

We launched a social media ad campaign highlighting the importance of using a commercial REALTOR® and two quizzes to raise awareness of the importance of using the REALTOR® and MLS® trademarks properly. We also re-launched our National Ad Campaign highlighting its flight of ads on a variety of platforms. As always, these projects were in addition to the new content created and shared for members on our CREA social profiles and blog (CREA Café) and consumer-facing social profiles and blog ( Living Room).

Image of woman working with tablet

We announced two exciting new products for REALTORS®: the REAL TIME magazine and REAL TIME/ EN DIRECT podcasts. We hosted our first-ever virtual Annual General Meeting (AGM), pivoting from the planned in-person event in mere weeks. During the event, we voted on new rule changes, welcomed our new Board of Directors and its Chair, Costa Poulopoulos. We then started a new “Ask Me Anything” video series with members of our Board of Directors.

Image of a pile of newspapers

We also released the coronavirus statement and consent form and provided updates to FINTRAC regime materials. And, like the rest of the country, we spent time reflecting on Black Lives Matter and racism in Canada.

users to the CREA Learning Hub
*to more than 50,000
digital views of the magazine
pageviews on CREA Café
*EN/FR combined



200 Catherine Street, 6th Floor
Ottawa, ON K2P 2K9
Phone: (613) 237-7111
Fax: (613) 234-2567
Toll Free: (1-800) 842-2732